Low Letting Fees - Too good to be true
With the huge slow down in house sales the property market is seeing an increase in demand for rental property. Some letting agents are starting to cut their commission charges hoping to increase their property stock of which they can immediately offer to registered tenants. A high turnover of properties will result in much needed revenue flowing into your agency. Such a de-crease in charges will suit some landlords or investors amidst the credit crunch but long term this could not only damage your reputation as an agent but could put considerable strain on your agency. Landlords are well aware that a letting agent offering low fees will be cutting operational cost else where which could result in their property not being advertised properly or tenancy agreement not being executed correctly due to a junior member of staff with little experience dealing with the set up. Most agents will agree that there is a lot more to letting property than simply advertising it in the local paper. A lot of time is spent preparing brochures, conducting viewings, vetting prospective tenants, setting up agreements, conducting inventories and checking in tenants. All this of course costs money to do properly and takes a considerable amount of time & resources. Landlords will naturally want to keep their costs down and you will always find customers wanting a competitive rate. However, agents offering landlords exceptionally low fees face the risk of lower profit margins, which will make it hard if not impossible to survive the credit crunch.Generally fee cutting tends to prove unprofitable, unsustainable and even costly, which could cause your agency to fold. When landlords choose an agent they do not base their decision on price alone, but also consider experience, reputation, professionalism, qualifications, marketing budget, to ensure your agency attracts a large number of tenants through its doors and overall service. If you feel your agency needs a competitive edge try to focus on other areas of service rather than simply price. For example you could consider a sliding fee for landlords that place more than one property with your agency, or you could add value to your charges by offering a service or product that costs your agency little or nothing to set up or provide. You could even consider offering a bundle of useful information to new landlords explaining everything a landlord should know before letting their property. In the current climate with a number of non experienced home owners renting out single rooms to full houses there is no better time to create a helpful first impression of your agency; in the long run the home owner should return to you to let their property. To sum up, there is nothing wrong with healthy competition and being competitively priced, if your agency is able to offer a service towards the cheaper end of the market then do so. Bear in mind there are many companies that target high end consumers and make substantial profits. If you’re going to cut your prices then do so in moderation and avoid cutting your throat.Benjamin Perry CEO of online-lettings.co.uk The Specialist lettings website where you can find a local <a href="http://www.online-lettings.co.uk" >letting agent</a> and view <a href="http://www.online-lettings.co.uk" >flats to rent.</a>
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Real Estate Investing and Goal Setting
What is the primary reason for success most people have that seems to elude unsuccessful people? Goal setting is the primary reason for success. Lack of proper planning is the number one reason for failure. Proper goal setting involves setting a business plan in place for your life. Too many people this doesn t sound fun or sounds tedious. In practice though, goal setters have more time freedom, more money, and more success in all areas of their lives than those who don t. Well it s no different with real estate investing. Real Estate Investing must be treated as a business and it requires planning that anyone can do. Much like an airplane pilot who goes through a pre-flight checklist, the real estate investor must go through many steps for every real estate deal. You must market to find the deal, do your research on the property to establish a value, have your contracts ready, make your offer, schedule a closing, have title work done, prepare your financing, get property insurance, etc. The reason the doers make money is because so many people aren t ready to make money. Real estate investing seems like pie in the sky until you put your plan down on paper and it starts to crystallize. The planning process itself should give you renewed energy. Before I daily setup my plan I didn t want to get out of bed each day, but now I get up ready to work on knocking out my plan every day. Set your plan up into baby steps that you can review and knock out every single day. Your daily plan must include marketing to get motivated sellers to contact you. Regardless of the deals you have in the works, if your marketing stops, you will go through long dry spells. Even with consistent marketing you will have periods with few leads and periods where you are just swamped with sellers offering you great deals. Constant daily review of your goals is critical. This is why so many suggest taping your goals on your bathroom mirror so you see it when you wake up and again before you go to bed. You can even buy giant poster sized post it notes that you can write your goals on and stick them on your wall. Reviewing your goals before going to sleep at night causes your brain to dream about your goals and program them into memory. So put your goals down on paper and start putting your real estate investing plan into action.David Neese is a real estate investing author who offers a free course for real estate investors delivered by email, audio and Tele-seminar which you can get for free at:http://www.FreeRealEstateInvestingCourses.com You can find more information about David at http://www.DigitalSuccessCoach.com
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